Wagyu Pure is an overseas franchise of JA 全農 Group’s ピュア 焼肉 in Japan - which the Japanese name translates into the same English meaning. The Hong Kong shop is operated by a Japanese Credit Card Company group, and although having been opened for less than a year, has already lined itself up to become the hottest destination for Yakiniku lovers alike. Currently Wagyu Pure seems predominantly restricted to non-English foodies, since this shop is fairly Japanese-Chinese orientated in communication and not many English media has covered it in fine details. Such is the disparity in Hong Kong when it comes to food and when Yardbird and Ronin seem to be the hottest Japanese places in the English circle lol, may be throw in Sushi Kuu. Back to topic, many of our previously highly-regarded Yakiniku houses in Hong Kong were kind of over-priced vs quality especially in relation to Japan’s yakiniku houses - it’s not good to pick on places like Iroha 伊呂波 or Wa-En 和宴, and late comers such as 燒肉の牛太・本陣 Honjin either, which are all Japanese run as well. Yet out came this little Japanese import in HK to rattle their cages, out shining them by serving better quality wagyu beef, more authentic tasting sauces and the price remains roughly the same. For the family members or the dining partner who holds the purse strings, Wagyu Pure instantly became a no-brainer option as it performs better at no extra cost!
Pure - 純 - ピュア
All 3 means the same thing.
Stewed Beef Tongue - Entrée
Part of the appetizers.
Pretty decent.
Salad -
Thinly shaved onion with a garlicky-onion sauce, and some greens, peppers and cabbage.
A typical run of the mill side salad but the minor details are so Japanese orientated.
Lunch Platter for 2 - 純特上ランチ会席 2人様 $350
Premium Japanese Wagyu Karubi Beef from Kagoshima, Prawns, Scallops, Squid, Japanese Pork Belly, Veggies. And all the appetizers, rice and soups included. This is fantastic value for lunch and feeds 2 people for only $350. The quality of the ingredients were pretty good and no short cuts were taken. ~ 8.5/10
Wagyu Beef Hamburg Set - 和牛ハンバーグ定食 $125
With a cheesy topping and tomato sauce, this was actually very good in flavour and fluffy texture. Also includes the rice and salads and soup, again pretty good value for lunch. ~ 8.5/10
Karubi Set - カルビ定食 $130
Pretty marbled. I was surprised that most people on the table liked the similar karubi meat from above platter more than this, I guess this version carried more fatty ratio and less meatiness concentration (Karubi usually means Short-ribs meat as per Korean Galbi tradition, but in Japan yakiniku terms, karubi often includes sub-prime grade marbled cuts from belly to chuck, etc). I personally liked this enough and at $130 was fantastic value again. ~ 7.5/10
Harami Set - ハラミ定食 $110
A cut more known for their bloody red color and vitamins, this was yet another bargain. Harami in English definition explains it to be just meat around the diaphragm, although in Japanese it could meant both Skirt Steak or the more livery さがり Hanging tender. This was pretty meaty and everyone enjoyed it, although Harami in Japan can be even more rougher and gamier in taste. ~ 7.5/10
Japanese Grill Chicken Set – $95
This was also decently priced. Hong Kong locals I can predict will think this is not as great value vs the Japanese beef sets above, but in fact we all really liked the marination of this. It had a sweetish miso type of balanced marination and the chicken had a good chicken taste. If you don’t eat beef then this is your best option, otherwise it is still great as a side add-on to share. So yummy. ~ 8/10
Japanese Pork Bowl Set – $95
This was made very well and the pork had good sweetness taste. On the other hand this worked out to be slightly too pricy, when compared to the above options. $95 is perhaps not much, but I can’t help but think of what I could have gotten above as an alternative… ~ 8/10
Tofu Ice Cream -
This was very strong in tofu taste, it shocked me initially with it’s potency but I began to really like it, at least they took the effort to make it so hardcore soy-bean like. Encore. ~ 9/10
Price: $95 to $175 Per Person for Lunch (Meal was via Media Invitation)
Food: ♕♕♕♕ 1/2 to ♕♕♕♕♕
Ease of Access: 4/5
Opening Hours:
Mon to Sun 12:00pm to 15:00pm, 18:00pm to 22:30pm
Address: 銅鑼灣恩平道42號亨利中心15樓
15th Floor Henry House, 42 Yun Ping Road, Causeway Bay, Kong Kong
Ph: 28070103
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